Engaging your customers and your people for growth

DENISE WILSON

P +64 21 369 762

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A great workshop allowing us to understand and experience the human-centred design process. Thanks to Denise for being an excellent facilitator and sharing her experience.

I loved this workshop and would have to say it is the best workshop I have ever attended.

I totally recommend Denise's Design Thinking workshop – it was a captivating session, hands-on, fun, and best of all, immediately applicable to our organisation. A number of our team attended, and the very next day we were experimenting with our spatial design, seeing how our customers reacted to prototypes and temporary layouts of furniture and services.Thanks Denise for such a thought-provoking, inspiring, and fun workshop – it’s reshaped our thinking and approach, and we look forward to seeing flow-on benefits for our customers!

Design Thinking is a significant competitive advantage to those companies who implement and use it well. In local and central government and in the not for profit sector it develops a collaborative and participative environment that increases impact. Our workshop will teach you a new approach to problem solving and increasing your understanding of your customers and community to better meet their needs.


What is Design Thinking?

  • Design Thinking is at the core of effective strategy development and organisational change
  • It is a proven repeatable process for creative problem solving that puts people at the centre
  • Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution-focused and oriented towards creating better outcomes
  • It draws upon logic, imagination, intuition, and systematic reasoning to explore possibilities of what could be—and to create desired outcomes that benefit the end user (customer, community, stakeholder)

Design Thinking is not just another one of those latest management trends; but an articulation of a process that successful companies and ground-breaking organisations across the world have been using for some time. Our one-day workshop is a mix of theory and hands-on experiential learning that will take your team or organisation through the stages of design thinking to create an effective means of gaining a competitive advantage in your industry.

What is it used for?

  • Product and service design
  • Identifying the potential for improvements – what to stop, start change
  • Movement towards a customer-centric culture
  • Strategy development
  • New business start-ups
  • An approach to problem-solving that can be applied to many aspects of life.

Benefits of Design Thinking

  • Decisions are made based on what customers really want
  • Teams are engaged in the process
  •  Changes and innovations can be developed and tested at low cost
  •  Introduces a common language and process
  • Develops a customer centric culture
  • A collaborative action focused approach.

What will participants gain?

  • An understanding of the process and tools of design thinking
  • The opportunity to experience a design cycle in the workshop
  • A mix of theory and hands on experiential learning that will take you through the stages of design thinking.

We will cover:

  • Understanding who you are 'designing' for
  • Gaining empathy
  • Defining the challenge
  • Generating ideas
  • Iterating and refining
  • Rapid prototyping
  • Testing
  • Communicating your ideas.


Find out more

To find out more about how this workshop could benefit your team or organisation, or to enquire about booking:

Click here to send a quick enquiry via our online form, or call Denise on 021 369 762.
You can also send an email to: denise@mortonprescott.com

We welcome any questions or enquiries and look forward to hearing from you!



About Denise

Denise has over twenty years senior management experience in strategy development and implementation, sales, marketing, operations, organisational development and project leadership. She has broad industry and international experience in SMEs, large multinationals, local government and professional services and is an experienced facilitator, trainer and coach. 

She has strong customer engagement and customer experience orientation and can initiate and implement change in a way that adds value and also benefits the customer. She has organisational development strengths through building staff capability and engagement, and has developed and managed high performing teams.



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